BREAKING DOWN THE ATTITUDE ERA #87

THIS IS HOW YOU SELL A PPV | S7 E6 Feb. 8, 1999 Vince Russo reviews WWE RAW SIX DAYS before the “St. Valentine’s Day Massacre”, where Stone Cold Steve […]

THIS IS HOW YOU SELL A PPV | S7 E6 Feb. 8, 1999

Vince Russo reviews WWE RAW SIX DAYS before the “St. Valentine’s Day Massacre”, where Stone Cold Steve Austin is to meet Vince McMahon inside a steel cage. In Vince’s words—“This is the MODEL on how to sell a PPV.” With the object being to make the potential buyer feel like HE’S GOTTA SEE THIS, every story climaxes just at the right time, with RED-HOT HEEL HEAT going into the PPV!!!

Note: This episode is available only to subscribers of the The Brand – Channel Attitude tiers through Vince Russo’s The Brand Patreon