Vince Russo's The Brand

TEXTBOOK EXAMPLE OF A PROMOTER SELLING HIS SHOW | Jun 21, 1999

On today’s episode of Breaking Down the Attitude Era with Vince Russo, Vince McMahon gives a MASTER CLASS in PROMOTION 101, as he does everything in his power to sell his next PPV—“King of the Ring”. Remember, “back in the day”, there was a sense of urgency to sell the Pay-Per-View as your bottom line depended on it. Fast forward to today where the “Money is in the Bank” for WWE, so the effort is just . . . not there.

Note: This episode is available only to subscribers of the The Brand – Channel Attitude tiers through Vince Russo’s The Brand Patreon